(PATA CRC insights featured on the World Economic Forum Agenda Blog)
“Health and hygiene have always played a crucial part in global travel and tourism competitiveness. Now COVID-19 is turning them into even more important factors, and could be reshaping the map of the most popular travel destinations in the process.
According to a new report by Pacific Asia Travel Association (PATA), in collaboration with the Global Health Security Index, TCI Research, Tripadvisor and the World Economic Forum, future travellers are likely to gravitate towards destinations that are seen to be clean, healthy, and safe, and to have managed the pandemic relatively well. These emerging travel patterns don’t just show us what a near-term or mid-term reopening of tourism could be like. They could also have long-lasting consequences for the entire travel and tourism sector as they alter the competitiveness of individual destinations.”
Learn more about how destinations’ COVID-19 responses may reshuffle their competitiveness through case studies from Japan, Australia, Thailand, Vietnam, Singapore and India. Read more on the Agenda Blog Here.