PATA Regional Training Kits: Developing a Communication Strategy to Support Recovery from the COVID-19 Crisis

PATA Regional Training Kits: Developing a Communication Strategy to Support Recovery from the COVID-19 Crisis

Published by: PATA, 2020

The response of certain governments to the COVID-19 pandemic, particularly in the Asia Pacific region, has demonstrated the vital importance of communicating with clarity, authority and empathy in times of crisis. Elsewhere, other governments and political leaders have also shown that misleading, inconsistent or contradictory messaging will quickly undermine trust, sow confusion or dissent, and prolong the crisis.

The purpose of these training sessions is therefore to help Destination Management Organisations (DMOs), and other components of the travel value chain to understand how to develop an integrated communication strategy which will support the recovery from COVID-19 by building credibility and trust among all affected stakeholders, including potential visitors.