Understanding Domestic Tourism and Seizing its Opportunities

Understanding Domestic Tourism and Seizing its Opportunities

Published by: UNWTO, 2020

As the world’s tourism turns to domestic travel to boost the restart and recovery of the sector in times of the COVID-19 pandemic, this briefing note aims to analyse the global domestic tourism market and provide policy-makers and the tourism sector at large with examples of initiatives implemented around the world to promote domestic travel and restore confidence.

This report identifies the world’s major domestic tourism markets, analyses its main characteristics and shares the measures that are being implemented around the world to promote domestic tourism and restore confidence, as tourism restarts in the face of COVID-19.