Crisis Communication Planner Guide

Although the COVID-19 crisis will eventually pass, nothing will undermine a destination’s recovery quicker than the eruption of another crisis which reignites fears about the safety of visitors and causes mass cancellations.

Download this guide to learn how to create a robust crisis communication plan to ensure you are better prepared to engage and reassure key audiences when the next crisis hits.

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About the Crisis Communications Planner Guide

Key functions of the crisis communication team

Dealing the 'always on' media landscape

Communication timeline in a crisis

Communicating consistently across all channels

Background

Although the COVID-19 crisis will eventually pass, nothing will undermine a destination’s recovery quicker than a major recurrence of the disease, or the eruption of another crisis which reignites fears about the safety of visitors and causes mass cancellations of travel bookings.

It is therefore essential that organisations and businesses planning their recovery from COVID-19 use this experience to improve their ability to respond quickly and effectively to the next crisis – whether it is a natural disaster, an act of terrorism or another health situation.

The purpose of this document is therefore to help Destination Management Organisations (DMOs), and other components of the travel value chain to consider how they would communicate with key internal and external audiences in a crisis, particularly in today’s “always on” media landscape, where breaking news of major events such as natural disasters or terrorist attacks usually spreads first on social media.

Learn How to Communicate in a Crisis

  • Adapting to the “Always On” Media Landscape
  • Developing a Crisis Communication Plan
  • Crisis Communication Team: Recommended Structure
  • Recommended Communication Timeline
  • Communicating Consistently Across All Channels
  • Long-term Considerations

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