Tourism FutureFocus Pledge

PATA has launched the Tourism FutureFocus Pledge as part of the Tourism Destination Resilience (TDR) Programme to showcase destinations’ commitment to resilience and sustainability.

The future of destinations

Since 2021, PATA’s Tourism Destination Resilience (TDR) Programme has been assisting worldwide tourism destinations not only in their COVID-19 recovery but, most importantly, to adapt to the new dynamics of the industry and to prepare for future challenges. With the Tourism FutureFocus Pledge, destinations now have the chance to showcase their commitment through our badge and be part of a community that is dedicated to resilience and sustainability.

How does the Pledge work?

The Pledge is demonstrated through a badge that is awarded to destinations which complete all the 10 TDR Modules in any of the languages in which they are available (English, Vietnamese, Khmer, Bahasa Indonesia, Mandarin Chinese and Thai).

Who is the Pledge for?

Before the COVID-19 pandemic, destination management was often a reactive process in response to crises, but now it is time to transition into a proactive, forward-looking and future-oriented approach. 

This is why the Pledge is intended for all destinations: at the national, provincial and city levels. So far, destinations in Indonesia, Cambodia, Vietnam and the Philippines have received the badge.

What are the requirements for the Badge?

The badge can be used on destinations’ websites, social media and promotional campaigns to increase awareness and visibility on the importance of building resilience. The minimum requirements depend on the type and scale of the destination:

At least 6 destination members have taken the 10 TDR Modules:

At least 4 destination members have taken the 10 TDR Modules:

At least 2 destination members have taken the 10 TDR Modules:

  • 3 members of staff of the National Tourism Authority (NTA) or national-level tourism department/ministry
  • 3 members of staff of other sectors (private, civil society, etc.) or departments (e.g., environment, infrastructure, disaster risk reduction, etc.)
  • 2 members of staff of the Destination Management Organisation (DMO)
  • 2 members of staff of other sectors (private, civil society, etc.) or departments (e.g., environment, infrastructure, disaster risk reduction, etc.)
  • 1 member of staff of the Destination Management Organisation (DMO)
  • 1 member of staff of another sector (private, civil society, etc.) or department (e.g., environment, infrastructure, disaster risk reduction, etc.)

“Destinations across the globe learned the hard way that being able to adapt to new circumstances should be an essential element in tourism planning and management. The TDR Programme covers all the necessary steps for destinations to address such fundamental topics, and the Tourism FutureFocus Pledge presents a great opportunity to spread the word and promote resilient, sustainable and future-proof tourism destinations.”

Liz Ortiguera, PATA CEO

What Our Experts Say About Us

John Bailey – Managing Consultant, Global Communications Consulting

“The key to crisis management is to identify potential risks, then seek to reduce their likely impact. Preparing for unexpected shocks or disruptions is an essential element of planning, and you should not wait for a crisis to happen to put a plan in place.”

Matteo Bierschneider – Co-founder, Wise Steps Indonesia

“Capacity building is arguably the most important tool to turn strategies, action plans and risk reduction agendas into living policies by equipping the people with the right skills.”

Mark Evidente – CEO, TwoEco, Inc.

“While much has already been said about the need to make the travel industry more sustainable, true sustainability that meets the needs of future generations requires that we plan and adapt to triumph over crises.”

Nerissa Juan – Division Chief, Tourism Promotions Board Philippines

"TDR is an innovative programme because it provides a holistic framework, which encompasses not only natural disasters and pandemics, but also a wide range of challenges particular to tourism destinations."