Welcome to the PATA Crisis Resource Centre – a public resource aiding in the rapid, robust, and responsible renewal of the Asia Pacific Travel and Tourism Industry.
The CRC is a digital resource that was launched by the Pacific Asia Travel Association (PATA) in the early months of 2020 in response to our member’s urgent need for crisis leadership and trust information during the initial stages of the COVID-19 outbreak.
The long-term vision of the CRC is to lead, coordinate and sustain a comprehensive world-class digital resource for crisis response, management, and recovery for the Asia Pacific Travel Industry.
In the immediate-term, we believe Asia Pacific will be the leading force of tourism’s global recovery from COVID-19, as both an inbound destination as well as robust source market.
The CRC has thus far been generously supported by the Asian Development Bank (ADB) and Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ).
Available CRC Tools and Resources
The CRC provides action-oriented interactive multimedia content that is focused on crisis preparedness, management, and recovery for destinations and other tourism enterprises across the Asia Pacific.
Our core audience is destination management organisations, though the content is directly applicable to businesses of all types and sizes across the tourism supply chain.
Some of the Tools and Resources currently available on the CRC include:
- The PATA Recovery Planner: this is a guidance tool to create a personalised Five-Phase COVID-19 Tourism Recovery Plan
- Communication Strategy Guide: This guide will provide you with practical advice on how to plan and implement a communication campaign which will build credibility and trust with key audiences during COVID-19
- The Crisis Communication Planner: This guide will help you learn how to create a robust crisis communication plan to ensure you are better prepared to engage and reassure key audiences when the next crisis hits.
- Sector Resource Kits: Currently we have four COVID-19 specific Sector Kits available, that focus on how to reignite the recovery for your destination’s:
How to use the CRC
By using the navigation bar at the top or clicking any of the above links, you will be taken to the landing page of each tool to learn more about what is included. If you wish to go deeper, you will have the chance to download a PDF version of the tool by entering and submitting your name and email. From there, a copy will be emailed to you.
How to contact the CRC Team
If you have any questions about the content or tools posted on the site, wish to post content of your own, or want to enquire how to engage with PATA or our Expert Team more deeply for you or your organisation, please contact us. This will take you to a form to submit your questions to us. We typically respond within one business day.
Next Steps to Use the CRC
We highly suggest you visit our Recovery Planning Tool first to get started. Once completed, you will know precisely what resources are available to assist you, your organization, and your stakeholders at this time.